THE TASK
A telecom company approached us with the wish to attract younger business owners to their services. They already had a strong client base, but lacked clients in that specific audience.
The strategy was to focus the communication on social media, with both organic and paid content speaking to the younger crowd. I was tasked with creating a new look based on the existing visual identity along with graphics and animations in that style.
MY TAKE
By using photographs and coloring them in the brand's colors, we got rooted more in reality without losing the immersion. The gradient "blobs" along with a new way of using circles (strongly associated with the brand) brought some life and a modern feel. All in all the style came to be a bit sci-fi so the music and sound effects was picked to fit that vibe. The language used in the texts was very important and the goal was to sell reliability and relatability throught short and snappy messages.
