/// CONCEPT ///
This is a conceptual project exploring visual branding with a focus on digital design and motion graphics.
Comos is a manufacturer of high-end audio equipment. Their goal is to fully translate the feeling of physicality into digital, and the other way around. To record sound without losing anything in the process and to play it back just like it sounded when it was recorded. Audio is art and their microphones and speakers are the brushes and the canvases. Comos want to be closely connected to nature and art as they draw inspiration from both. Their visual expression exists in human interaction and existence between analog and digital. Between natural and synthetic.
The target audience are audiophiles - people who demand the very best, are knowledgeable and obsessed with details. But they also target people who maybe don’t have the same demands but rather simply just want “the best”. Therefore, the language of Comos needs to tell stories of concrete stats and arguments as well as stories of emotion and feeling. The focus of this project is in the marketing. How they appear on their website, in social channels and some OOH promotions.
The logo of Comos is inspired by the pattern found in a lot of audio hardware. Two dots next to each other in various sizes enfolded in a frame. Sometimes the frame is actually there and other times it's only implied. The perception of the logo has a duality being perceived as something man made like above but also as something natural like eyes.
The typography used is traditionally digital, just like the brand colors. That creates a balance when combined with the pastel brush strokes of the paintings, and natural colors and human expressions of the imagery. It’s important that all motion follows the same style: smooth and resolute. The medium is always digital but nods to the physical with simplified real world objects like knobs and discs.
Intentional - everything has a purpose. The way Comos’ branding solves problems and tells their story can never get in the way and cause friction. All elements serve a purpose so the rest of the space can speak for itself.
