It's enough. We have to end the negative impact of fashion. FULL STOP is a fictional curator of fair and sustainable fashion. Helping people find clothes that are good for themselves, their fellow humans and their planet. In the other end they promote brands that do good all through their process.
Always beaming with personality.
OOH is the first medium where the brand is visible. Outside, physical. Reaching new crowds and being just vague enough to peak interest and make people want to look up the brand themselves.
The goal is to attack on a new front, to make fair fashion cool/edgy/rebellious and to stomp on fast fashion. Mixing the styles of clothing they curate is a necessity - but the mindset of all the wearers is the same.
Social media is the other medium of visibility. Mixing their own branded and produced material with organic UGC from their followers and partners.
