The goal was to get the brand out into the world, to build trust and relationships and ultimately turn them into potential new customers. With focused on the Nordic markets, primarily Sweden and Finland. The challenge laid in the limited and very niched audience. With a tight collaboration with the client we were able to translate the technical language that stood in the way of expressing these great features, into something more marketable. We developed their voice in a test-driven process to find the right balance for them.
I led the work around all marketing. Aligning campaigns to their business plan, managing their social channels, website, paid social, creating content with graphics, video and animation and designing editorial content. The communication was focused around features, new releases, user cases, webinars and events.
We reached a broader audience with relatable scenarios, testimonials, and educational content to make people aware of problems they hadn’t reflected on before.
I led the work around all marketing. Aligning campaigns to their business plan, managing their social channels, website, paid social, creating content with graphics, video and animation and designing editorial content. The communication was focused around features, new releases, user cases, webinars and events.
We reached a broader audience with relatable scenarios, testimonials, and educational content to make people aware of problems they hadn’t reflected on before.
