An international company procuring and exporting cars from Sweden to buyers all over Europe. They needed a lightweight visual expression to get their brand out through their website and on social media. It had to have it's own distinct personality but be simple enough to be easy to manage and create content for.
The goal was to create a brand that expressed trust and approachability. Starting with the logo, I wanted to incorporate an international feel and clarity in the business. The colors are grounded and rather muted and the typeface is simple, modern and readable. These building blocks gives the brand many options of informational expression with a low risk of losing it's identity.
I injected some personality into the car imagery which would tell the story of adventure, movement and solitude. It was important to use real photos of the people running the company to increase the trust and seriousness of the business.
When designing the website and social media posts I was focused on creating layouts as simple as possible. Both with the help of to-the-point copy and explanational graphics. It had to be easy to understand their whole process to lower the bar of signing up for an evaluation.
The company is growing and had a turnover of over 400 million SEK in 2025.
