Switching the project management system at a company is a long process, with many different people being involved before a decision is made. In our end, how can an ad or a post on social media be the start of all that? It’s about getting a good first impression, working the audience with different messages over a long period of time and in the end getting the best prospects to sign up for an initial meeting.
The strategy was to aim the communication to decision makers with a long term plan of getting them into and moving down the funnel. The data driven process led to many different angles at different states depending on how close the potential customer was to making a deal.
The strategy was to aim the communication to decision makers with a long term plan of getting them into and moving down the funnel. The data driven process led to many different angles at different states depending on how close the potential customer was to making a deal.
