The task was getting more young people to rent a car over the weekend. The client wanted to use a promotion and get the campaign out in time for spring, a tight deadline.
I wanted to make Europcar stand out amongst the competitors who mostly promoted different sales and never tried to sell emotions or be relatable. Here I found the gap and an opportunity for a new style of communication. I took a chance on this more casual expression, it was such a good fit for the project.
Everyday relatability, tongue-in-cheek humour, pop-culture references and clear promotions became the languages of this campaign. The project allowed me to use many of my skills, both in graphics and copy. I put a lot of effort into making Europcar’s visual identity run through the entire ads. Every little splash of colour in the phones UI was adjusted, all to make the graphics very “Europcar-y”.
The client loved the fresh take and the ads on Meta and resulted in more bookings than before. But most importantly we reached people with the new tone Europcar wanted to be known for.
The client loved the fresh take and the ads on Meta and resulted in more bookings than before. But most importantly we reached people with the new tone Europcar wanted to be known for.
