Managing a real estate company’s socials is more than just posting what houses are for sale. It’s about building up the personas of the agents to help people to find the one they like the most. Succeed and they might find an agent for life, helping them sell and buy all of their future homes. Every house has something unique and the graphics can help accentuate the most important selling points.

I collaborated closely with our social media manager who managed several of Fastighetsbyrån’s offices social channels. A measurement of success for us was when agents wrote and thanked us for the great contacts who had found them through their social channels.

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