What’s the challenge in helping one of the biggest retailers in ice hockey equipment in the world? It’s keeping what works for recurring customers and at the same time finding new ones by expanding the brand into new audiences.
The products almost sold themselves, so the focus was on creating a stronger identity for the retailer itself and not only rely on the manufacturers brand. To build longer lasting relationships by being trustworthy, stable and helpful was important. Two areas of priority were pushing new releases and bigger sale campaigns.
The products almost sold themselves, so the focus was on creating a stronger identity for the retailer itself and not only rely on the manufacturers brand. To build longer lasting relationships by being trustworthy, stable and helpful was important. Two areas of priority were pushing new releases and bigger sale campaigns.
