Whether the ask is big or small, it all starts with catching someone's eye with an attractive creative. It needs to speak to a certain feeling that hits home with the viewer.
Testing, analyzing data and trial and error. It’s all about discovering what works for this particular brand and how to attract the right people to keep customers and find new ones. Always with the platform in mind, fitting in and standing out at the same time.
Here I've collected the work I've done for clients who didn't get their own whole cases. Many of these were created in sub-optimal conditions. The task could be to create a converting ad with a few screen recordings or just a .jpg of a product as source material. That's when motion comes to save the day.
But first, a longer animation I did to elevate a service presentation for a client.
