A new actor getting into the market of body care in the Nordics. The goal was to attract as many new customers as possible to generate long-term value. Exposing a lot of new people to the brand and getting them to try the products became the focus.
The strategy was using information and CTAs that were short, snappy and easy to grasp. Visually, the products took center stage and grabbed attention together with the strong colours. Keeping the visual brand consistent and stylish was also very important.
The ads were run on Meta and reached the ROAS goal which gave me the opportunity to continuously scale the campaigns to increase the volume. To keep the results during the scaling I had to test many new concepts and angles to always have something at hand that could perform. In retargeting we used social proof through reviews and test scores.
The strategy was using information and CTAs that were short, snappy and easy to grasp. Visually, the products took center stage and grabbed attention together with the strong colours. Keeping the visual brand consistent and stylish was also very important.
The ads were run on Meta and reached the ROAS goal which gave me the opportunity to continuously scale the campaigns to increase the volume. To keep the results during the scaling I had to test many new concepts and angles to always have something at hand that could perform. In retargeting we used social proof through reviews and test scores.
