This client is all about helping young people start and manage their own company and empowering them in the process. Showing them an alternative to a regular summer job and that they have power over their own lives.
Their visual brand that I helped develop further all stems from their principles of relating to the kids. Always bursting with excitement. Showing faces of their peers, writing friendly copy and creative usage of emojis became the backbone of the expression. The motto evolved into "playful informational".
We managed to build up an awesome community on their social channels with kids and parents commenting about their experience. How it helped them grow, get new friends and change their lives.
Their visual brand that I helped develop further all stems from their principles of relating to the kids. Always bursting with excitement. Showing faces of their peers, writing friendly copy and creative usage of emojis became the backbone of the expression. The motto evolved into "playful informational".
We managed to build up an awesome community on their social channels with kids and parents commenting about their experience. How it helped them grow, get new friends and change their lives.
